You could be a small business, a startup or even a Fortune 500 company one common point of commonality between all is – all businesses irrespective of their sizes need traffic. It’s no hidden secret that for more traffic on your website you need to do the marketing.
Being in a business and not marketing is like winking a girl in the dark. Blogging is one of the best ways to do online marketing of your product/services.
You may say I spend ‘x’ amount on paid ads then why I need blogging for my small business. If you’re on the fence, unable to decide whether you should have a blog or not then this article is for you. In this article, we will discuss 7 powerful benefits of blogging that will help you understand why blogging is important for your business.
7 Reasons Why Blogging is Important for your business:
Before we dive deep into the benefits of blogging in marketing, let’s first understand what blogging is at the granular level. Blogging is a process of building multiple webpages that contains detailed posts on a particular topic.
These posts are aimed at helping the audience solve a problem related to your niche. Blogging needs time and consistent efforts. Does it really deserve it?
Let’s find out how blogging can help in marketing your business.
1- Establishes Trust
Trust is the platform on which your business stands. Remove trust, the business will collapse.
Blogging builds trust! It establishes you as an authority on the subject. People look for a solution to their problems on the internet and when they get the answer from you they regard you as an authority in that niche and trust you more. People buy from companies they trust.
2- Blog supercharges your SEO
Have you heard this saying- if you want to hide a dead body hide it in the second page of the Google? That’s the place no one visits. If you’re not on the top of the search results, you don’t exist my friend.
Businesses that blog have 434% more indexed pages and 97% more links to their website. This enhances the SEO of your website and hence the chances of your webpage ranking for a specific term are more than a website that doesn’t blog. Blogging for the business leads more customers for sure. and the SEO of your blog helps you to be in the first place of your future customers.
3- Helps Decision Making
On your website, you should have the content for every stage of a buyer’s funnel. There are three major stages of a buyer’s journey.
Ideally, you should have 5/7 content -pieces for every stage of the buyers’ journey. With the internet and social media becoming an integral part of everyone’s life, 47% of people read or watch at least 3-5 pieces of content before making a buying decision.
The buying intent of reader will increase if they find your blog with great content which solves their problems. A lot of people lack this. Creating a pillar for future customers and help customer to make decisions is a powerful benefit of blogging for business.
Do you content to your blog which is actually helping your customers? Think about your sales funnel on your blog.
4- Skyrocket Brand Awareness
70% of consumers learn about a brand through blog posts rather than a brand. People look for solutions on the internet, not products. If you have a blog post that can help them ease their pain (that they are looking for) then Google will show it to them. This is how you find your audience and they find you.
5- Saves Money
Blogging saves you money? Yes, it is the most economical method of reaching new people.
How do you make a new audience come to your website to see what you have to offer? There are two ways- Organic (for which you don’t pay) and Inorganic (for which you pay).
For paid traffic method, every time you want new traffic on your website you have to pay. Social media posts do not live long, they get buried in the feed very soon.
But, having content on your site is like building an asset that works while you sleep. It costs you only time that too for once. And, you reap the benefits forever. Now, you might agree with me why blogging benefits marketing of your small business.
6- Blogging vs Paid Ads
70-80% people ignore paid ads and clicks on the first organic result on a search result on Google. People understand that one has paid to get on the top and the other one has earned the position therefore, that latter one should have more value in it.
7- Loyal Customers
Blogging is one of the most effective ways of building a pool of raving fans. If you publish high-quality content on your website that your audience finds helpful they will come to your website again and again. It is the best way to build emotional connections with your audience.
Your blog is your brand. People remind you because of your blog. Once you establish a trust, your reader never going back and you get most loyal customers.
Your customer will return back to you without spending $$$ for advertising and this one is the best thing about blogging for business.
Wrapping it up:
Let’s conclude with one bonus reason why blogging is important for your business- this is a big reason and you cannot ignore it.
Blogging for your business is no more a choice. 55% of marketers say blogging is their top content marketing priority. Even small and medium businesses have understood the benefits of blogging.
You cannot beat the SEO of a website that blogs regularly without having a blog. And, if you don’t beat your competition for the desired keywords on Google you won’t exist for your audience.
So, what are you waiting for? Start planning your content marketing strategy and blog with consistency.
Are you planning or already have a blog for business?
Have you yet not launched your blog?
Let me know where you are stuck to create a blog for your business.